Online
shopping in India is growing day by day and websites are doing business crores
daily. Flipkat ,Amazon ,Jabong ,Snapdeal
are the websites who are older and attracting traffic in crores daily; but few
websites like yebhi.com,Askme.com , http://www.yesbazaar.com are new and growing very fast.
So what is the main reason of the growth in
sale in online shopping websites?
In a price
sensitive market like India, all these websites are giving good quality products
at cheaper prices and customer can choose from different options and wide
variety. For example if a customer wants to purchase a mobile phone he will
search for the model in his price range then after selecting the best model he
can again compare the price available on different websites by the comparing
option. These days people can also get branded clothes like levi’s jeans at
half the price then they actually pay in the showroom. So why not people will
go for online shopping when it offers value for money and wide range of the
product.
Now
companies are trying to Tap the new niche market of grocery items such as
detergents ,tooth paste, rice , Pulses ,Soaps and other kirana items .Grocery
item market potential is also running in crores ,Though the local grocery
stores are giving good competition.
Websites
like naturesbasket.com , http://www.yesbazaar.com are providing free home delivery of
kirana items/ Grocery Items also. Purchasing
the grocery items below MRP and by sitting at home, save time , Money and
energy of the customer. They can take the advantage of discount coupon and free
home delivery.
In societies
where grocery shop is far from home or no one free to purchase routine grocery item,
these sites are very good for them.
They provide
branded item with fast delivery for customer satisfaction. Cash on delievery option is also another
advantage for the customer to reduce the financial risk. They will pay only
after the product have been delivered to
their door step.
Challenge to these websites is to provide fast delivery
across nation but as this niche marketing is in initial stage, these sites
doing delivery in specific metro market. http://www.yesbazaar.com
is giving these services preferably for Delhi , Noida ,Gurgaon customers.
To
see the details of the product and services you can visit http://www.yesbazaar.comhttp://yesbazaar.com/online-stores/yesbazaar-mall.html#.U9Kk9-OSyWw
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