Online shopping in India is growing day by day and websites are doing business crores daily. Flipkat ,Amazon ,Jabong ,Snapdeal are the websites who are older and attracting traffic in crores daily; but few websites like yebhi.com,Askme.com , http://www.yesbazaar.com are new and growing very fast.
So what is the main reason of the growth in sale in online shopping websites?
In a price sensitive market like India, all these websites are giving good quality products at cheaper prices and customer can choose from different options and wide variety. For example if a customer wants to purchase a mobile phone he will search for the model in his price range then after selecting the best model he can again compare the price available on different websites by the comparing option. These days people can also get branded clothes like levi’s jeans at half the price then they actually pay in the showroom. So why not people will go for online shopping when it offers value for money and wide range of the product.
Now companies are trying to Tap the new niche market of grocery items such as detergents ,tooth paste, rice , Pulses ,Soaps and other kirana items .Grocery item market potential is also running in crores ,Though the local grocery stores are giving good competition.
Websites like naturesbasket.com , http://www.yesbazaar.com are providing free home delivery of kirana items/ Grocery Items also. Purchasing the grocery items below MRP and by sitting at home, save time , Money and energy of the customer. They can take the advantage of discount coupon and free home delivery.
In societies where grocery shop is far from home or no one free to purchase routine grocery item, these sites are very good for them.
They provide branded item with fast delivery for customer satisfaction. Cash on delievery option is also another advantage for the customer to reduce the financial risk. They will pay only after the product have been delivered to their door step.
Challenge to these websites is to provide fast delivery across nation but as this niche marketing is in initial stage, these sites doing delivery in specific metro market. http://www.yesbazaar.com is giving these services preferably for Delhi , Noida ,Gurgaon customers.To see the details of the product and services you can visit http://www.yesbazaar.comhttp://yesbazaar.com/online-stores/yesbazaar-mall.html#.U9Kk9-OSyWw